    A1
    01 — Cover
    Los Angeles
  

    A2Spatial
    A3work.
  A4IndexSamantha Jiyeon Choo
A501 — CoverLos Angeles

B102 — Index

01 Saguaro Greenhouse Splash House
02 Ouroboros Stage
03 Uncommons Work, live, play

C103C2Saguaro GreenhouseSplash House

D104D2OuroborosStage

E105E2UncommonsWork, live, play

F1Translating ideas,
F2into buildable designs.

Experiential and spatial designer creating immersive environments, environmental graphics, and fabrication-ready installations.

Selected Works

festival activation

The moon
transformative environments

ouroboros
cultural community center

bar center
work live play

uncommons

G1Services

Floor plans, interiors, and exterior layouts for hospitality, food & beverage, retail, residential, and experiential environments.
Emphasis on sightlines, circulation, flow, and narrative cohesion.
Stages, pop-ups, merchandising displays, event environments, and immersive art activations—crafted for emotional resonance and guest experience.
Bespoke design for furniture, lighting, ceramicware, art pieces, sculptural moments, and material-driven installations that extend the identity of the space.
Identity systems, wayfinding systems, signage, packaging, and visual storytelling that tie space, object, and brand into a unified language.
Product, spatial, and lifestyle photography, along with creative direction that articulates the atmosphere, materiality, and character of each project.

contact

H1Spatial Design & Floorplan layouts

H2I craft floorplans and spatial layouts that merge functional clarity with narrative flow. Each plan is an intentional sequence—shaping circulation, anchoring sightlines, and guiding guests through a cohesive sensory and emotional journey. I apply this approach across hospitality, food and beverage, retail environments, residential neighborhoods, and immersive art activations.

H3Approach

H4Understanding Building and Zone Codes
H5Defining the Mood
H6Spatial Narrative Key Moments
H7Hand Sketched Bubble Diagrams
H82D CAD Layout Studies
H93D CAD Translation of Space

I1technical drawing

While I prefer to ideate and concept through a combination of handsketches and to site specific 3D modeling through Rhino, I develop my technical drawings through the knowledge of Rhino, Revit, and AutoCAD workflows optimizing for team integration.

Approach

Intentional hierarchies of focus
Integrated 3D + 2D diagramming
Thoughtful typographic systems
Expressive, material-driven line weights
Clear construction documentation

My drawings use adaptable layouts that support clean iteration and precise communication. Each sheet serves as a visual bridge between concept and construction—bringing teams into alignment around spatial intent, material logic, and the emotional atmosphere of a project before built environments.

J1branded spaces

J2I help brands translate identity into space—through environmental graphics, wayfinding, and cohesive visual systems while also providing documentation aligned with the visual language.